Rosewood Hotel Case free essay sample

The course deals with the study of behavioural processes and strategic implications of this understanding for practicing marketing managers. Concepts from Social Sciences, Psychology, Economic and Cultural Anthropology are integrated to create an understanding of consumer behaviour in market exchanges. It also provides insights into consumer’s decision making process which is key in strategic effective decisions. Marketing applications of consumer behaviour concepts are illustrated using cases, examples, websites and exercises. To acquaint students with Consumer Behaviour concepts and applications * To enable students to demonstrate the ability to analyze the complexities of buying behaviour and use the same to formulate successful strategies. * To create an understanding of the group influences and consumer behaviour in cultural and contextual environment * To create an understanding on how consumers are selective in their information processing and decision making Course Structure: Course Assessment and Weightage Class participation including attendance – 10% Quiz – 10% Mid Term – 20% Group Project – 20% End Term Examination – 40% End Term Project – Students in a group of 5 will conduct research in consumer behaviour on a given topic which has to be given in advance by the groups in session 6. We will write a custom essay sample on Rosewood Hotel Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The groups can choose any topic from the topics of the session plan. The groups have to prepare a proper research report based on the format provided for summer training. The report must include literature survey from magazines and journals on the topic chosen. All reports must be on primary data collected by the groups and the sample size must be greater than 50. The groups are advised to be in constant touch with me for the report preparation or any guidance regarding the same. The first draft should be submitted by 20th session and the final report with all changes should be submitted by 26th session. The presentations for the reports will be in the final session.