Tom's of Maine Research Paper Example | Topics and Well Written Essays - 500 words

Tom's of Maine - Research Paper Example Tom’s distribution strategy is selling its products thru health food stores and mass market outlets. Company’s products include toothpastes, mouthwash, deodorant, dental floss, shampoo, soap, shaving cream, and a line of herbal health aids and extracts. (Reference for Business). From a humble beginning of borrowed capital of $5,000, company has grown to be a top notched company earning millions of dollars annually. In 2006, the 84% controlling stake of the company was sold to Colgate-Palmolive on conditions that it will retain the culture of Tom’s Brand. Purpose of the sale is to concentrate in the manufacture of a new business from bees. In a general scope, customers look for support services ranging from correct use of product and making the product cost effective. Specifically, based on research and literatures reviewed, people want products that do well for themselves and products that do not harm the planet (Dougherty and Murthy 2009). Same authors said people need information; Buyers are interested on contents and labeling; Buyers are interested on quality of the product rather than speed of delivery and want loyalty programs. Interestingly, these results of survey could be related to what support services buyers from Toms, Inc want. In particular, buyers of Toms, Inc products want: safe and effective products. For instance, people were alarmed on the product safety scandal of Tom’s toothpaste disclosed by Guciardi, 2011, in a post in the Natural Health Society. Subsequent comments from users of this product proved loyalty to the brand, did not believe the allegations, and even researched to find out the truth. Discarding wastes is a growing problem in any community. To help in environment protection, company launched Tom’s of Maine Recycle Program wherein empty plastic bottles of shampoo of any brand, and other plastic products including